A good way to think about it is garbage in, garbage out poor data input leads to poor decision making and has a direct impact on performance.īad data is like cracks in a foundation building on it is beyond risky.Īs the consumer journey becomes increasingly more complex, there are more ways than ever for a consumer to be exposed to the brand. A lack of quality data causes inability to accurately assess performance, sales, and the converting customer. Poor and incomplete data collection can lead to a loss of revenue, wasted media dollars, and inaccurate decision making. Here are the main takeaways for the full recording, click here.ĭata quality is becoming increasingly important and should be a top initiative at every company. 3Q Digital’s monthly Decision Sciences office hours series last month covered the impact of poor and incomplete data collection.
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